Burr and Forman LLP implemented its first wellness initiative in 2008. In 2012, the company was recognized as an award winner in the large company category of the Atlanta Business Chronicle’s Healthiest Employer Awards. Burr and Forman’s, (www.burr.com), success lies in its commitment to wellness through a variety of programming aimed at physical fitness, nutrition and reducing stress.
“Over 75 percent of our workforce participates in one or more of our wellness programs on an annual basis,” stated Cathy Ogletree, Director of Human Resources. “We offer many wellness programs to meet our employees’ different needs and to make them fun, easy to participate, and competitive, where appropriate.”
On this week’s show, we interviewed Cathy Ogletree, HR Director and David Elliott, Attorney, of Burr & Forman LLP for the details behind their successful wellness initiative. To hear all about their programming, incentive strategy, program results, and more; click on this link: Burr & Forman HBR Interview.
We also asked Cathy and David what they thought was the most successful engagement strategy to get members to participate in health and wellness programs. Their combined responses identified that it’s not just one simple answer: Successful Engagement Strategy – Burr & Forman.
Finally, on the show’s health tip segment, co-host Steve Cherniak shared a recent article by Larry Chapman in which he revealed the Top 10 mistakes made by wellness professionals. Steve reviewed half the list. To avoid falling victim to these miscues, listen hear: HBR Health Tip – Mistakes to Avoid.
Article source: Health Promotion Practitioner, March-April, 2012